October 2009

Off-Topic Friday: What We Watch On TV

10.30.2009 TV

Thank God for the DVR. I don’t think of myself as old, but it seems like just yesterday I had to be home on a particular night and at a specific time to watch a TV show I might want to see. An hour show took an hour to watch. If I missed an episode, [...]

LinkedInStumbleUpon
0 comments Read the full article →

Crafting Messages That Don't Exaggerate

10.29.2009 Business

Let’s make this short and sweet. Here’s a list of words and phrases you should strike from your vocabulary when marketing your product or service. Even if the terms are accurate. And if they are accurate, you don’t get to use them - leave that to quotes from the press or your customers. Best, Number [...]

LinkedInStumbleUpon
2 comments Read the full article →

Let Reviewers Speak For You

10.28.2009 Business

Press Relations, not Public Relations, is the real PR. It’s certainly more interesting today than it was ten years ago. Back then, and for as far back as you can track, it was pretty easy to know who the main reviewers and pundits were for your industry or market. You could get to know them, [...]

LinkedInStumbleUpon
0 comments Read the full article →

Let Your Customers Speak For You

10.27.2009 Business

There are two gold standards in establishing new customer relationships: the opinion of respected reviewers and the praise of your existing customers. The ultimate praise comes from one of your customers that your new prospect knows and can speak directly with. As I detailed in Building Trust In The Age Of Scams, people are inundated [...]

LinkedInStumbleUpon
0 comments Read the full article →

Building Trust In The Age Of Scams

10.26.2009 Business

I keep the TV on when I work out. If pumping iron doesn’t get my heart rate up, some of the commercials certainly do. There’s the catchy jingles from Free Credit Report Dot Com And the like minded Free Triple Score people, who are so astonished that this company will give them their scores for [...]

LinkedInStumbleUpon
1 comment Read the full article →

← Previous Entries