Writing And Publishing Are Two Different Things

11.06.2013 writing

“I’m not a writer. I haven’t published anything!” You may or may not be a writer, but publishing doesn’t have anything to do with it. Writers write. Period. The ease of publishing online confuses the matter. Almost anyone with a little time can set up a blog and hit publish. That doesn’t make them a […]

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Content Marketing Hard Truth #2: It’s Expensive & Difficult, But It Works

09.18.2013 blogging

Beware all marketing promises of “cheap and easy.” Is what you’re selling cheap and easy? Probably not. Those two words are a warning sign. Cheap and easy are typically a lie. Here’s the second hard truth about content marketing: it’s expensive and difficult to do right. But if you do it right, it is extremely […]

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The Expense Of Editing: A Missing Component For Too Many Content Marketing Plans

07.03.2013 blogging

I’ve been arguing these past few weeks (and far longer), about the need for writers to work with editors. What some may not realize is this: businesses that want to take advantage of content marketing to increase their sales also need editors. But how much will editing cost? The cost of editing falls across three […]

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Copy Editors vs. Content Editors

06.25.2013 blogging

There are two basic categories of editors that are needed for a business to publish clearly and confidently: copy and content editors. A copy editor is someone skilled in grammar, punctuation, and clear writing. This is the base level that organizations need to protect themselves from embarrassing mistakes and from giving potential customers the impression […]

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Proofreaders, Copy Editors, and Editors: Different Roles and Critical Tasks

03.12.2013 blogging

Marco Arment, someone who is doing very interesting work in both software and publishing, recently posted a piece on his blog. Something in it caught my attention. It wasn’t the topic of the article. It was this footnote: A good magazine’s editor would have made me revise it, but single-author blogs don’t usually have editors […]

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