Sit Down And Give Me Five

09.18.2014 blogging

Yes, it’s hard to keep up with a publishing schedule. Five days a week, week after week. That’s exactly what I’ve been doing on this site for over five years. Five fresh articles every freak’n week. And each one of the a new thought. So hard. So stop whining about it and just do it […]

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Original Content: The Secret To Content Marketing Success

09.17.2014 blogging

Any idiot can link to something somewhere online. There is value in links and in referring people to interesting things, but it’s a limited value, especially when your goal is to sell something to someone. If your goal is sales, then referring your potential customers somewhere else is a losing game. “Hey, that guy over […]

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Modern Marketing 101: How Often Do I Need To Run Campaigns?

06.19.2014 blogging

How often should you be running marketing campaigns? All the time. This is really rather straightforward. The days of the static web site and four campaigns a year are over. You can never “finish” your web site. Content marketing is the approach that keeps adding new things to your site and other online marketing vehicles […]

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Modern Marketing 101: What Is Content Marketing?

06.18.2014 blogging

Content is all of the stuff you see and hear. It’s the images, sounds, and words on your site. Easy, right? Content Marketing is just what we’ve always been doing. Not so much. For the most part, Google only really cares about the words*. So yes, having video can be very effective, but having really […]

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Modern Marketing 101: How Important Is Mobile To My Web Strategy?

06.17.2014 blogging

This one is simple: look at your own site logs. It will tell you just how important mobile is. My bet, borne out by looking at a LOT of company web logs? Up to 80% of your first time visitors will see your site on their phones or tablets (mostly iPhones and iPads. What are people […]

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