Modern Marketing 101: How Important Is Mobile To My Web Strategy?

by Randy Murray on June 17, 2014

This one is simple: look at your own site logs. It will tell you just how important mobile is.

My bet, borne out by looking at a LOT of company web logs? Up to 80% of your first time visitors will see your site on their phones or tablets (mostly iPhones and iPads. What are people using Android devices for?).

And from my experience, most of your company web sites completely suck when viewed on phones.

Mobile isn’t something that you can put off. You’re lying to yourself if you think that your customers will care about mobile in a couple of years, say in starting 2018. The truth is that your prospects, your future customers, don’t care about mobile. They just use mobile as their primary way of seeing the online world. Today. And they have been doing this for the last few years.

If you are not 100% focused on mobile right now, this minute, you are driving away potential prospects. Period.

Don’t listen to what a few customers might tell you if asked. Simply watch what they actually do.

If you haven’t accounted for mobile in your online strategy you are hurting your marketing efforts. Mobile needs to be front and center. There are many ways of approaching mobile.

For example, if you are still using Adobe Flash animations and videos you are woefully behind the times. Get rid of all of that crap today. People on phones and tablets can’t see it. Deleting it and replacing it with nothing is better than let it sit there driving prospects away.

80% of your first time visitors. And look at how many of them immediately “bounce.” Leave. Nothing to see here. Can’t read this tiny, awful looking site.

Start using your phone to look at your own site. Are you happy with what you see? If not, take action.

More Modern Marketing 101.

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