Marketing vs. Advertising

by Randy Murray on May 5, 2014

Here it is, in its most basic form:

Marketing is all of the work (design, writing, strategy, automation, the whole kit-and-kaboodle) that you do to promote something to others to cause some action. In business the desired action is for someone to give you money.

Advertising is a small subset of marketing. Advertising is when you pay someone else to promote your cause using a vehicle that they own or operate. TV, radio, print, online—they’re all vehicles that can be used for advertising.

Some vehicles can work without the advertising. The shows you watch on NBC are supported by advertising. The ones on HBO are not.

Which brings up an interesting question: could Google exist as a business without selling advertising? Come back tomorrow for that.

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