Get Action—Apple’s Advertising Emphasizes Doing Things

10.22.2014 Business

The general stereotype of the computer nerd is someone living in a dark, cluttered basement or dimly lit room. It’s someone who lives hunched over in front of a glowing screen. It is a stereotype, but if you, like I, have spent time around hard core developers, gamers, and redditors you probably won’t find this […]

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Modern Marketing 101: Do I Need To Advertise?

06.23.2014 Business

This might seem heresy coming from a marketing professional like me, but I don’t care for advertising. I’ve produced and placed countless print ads, event location ads, online ads, and ads of many different types. I’ve used metrics of all sorts to try and track results. And it all boils down to this: you spend […]

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Google Without Advertising

05.06.2014 Business

Google is a gigantic advertising sales company. That’s pretty much where all of their revenue comes from. They make cool stuff that you and I think is free, collect up all of the personal data about us, and then sell that information to others along with advertisements that they’ll bombard us with. They make lots and lots […]

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Marketing vs. Advertising

05.05.2014 Business

Here it is, in its most basic form: Marketing is all of the work (design, writing, strategy, automation, the whole kit-and-kaboodle) that you do to promote something to others to cause some action. In business the desired action is for someone to give you money. Advertising is a small subset of marketing. Advertising is when […]

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The Mistake of Free

10.12.2011 Business

Free is an intoxicating word. It captures the attention. It promises, it titillates, it teases. And ultimately, it disappoints. And yet some businesses, especially ones that live in the digital arena, embrace it, use it as a business model. They promote free because it allows rapid, even rabid growth. It can ignite Metcalfe’s Law, the […]

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