12.19.2011
Business
The Apple Store is always busy, but this time of year it’s packed. The other day I needed to pick up an adapter. I found it on the rack at the back of the Apple Store, then walked around looking for a red-shirted employee to help me check out. A helpful young woman told me […]
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10.12.2011
Business
Free is an intoxicating word. It captures the attention. It promises, it titillates, it teases. And ultimately, it disappoints. And yet some businesses, especially ones that live in the digital arena, embrace it, use it as a business model. They promote free because it allows rapid, even rabid growth. It can ignite Metcalfe’s Law, the […]
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