Business Blogging: Tweet For The Moment, Blog For The Ages

07.07.2011 blogging

I’m a big fan of Twitter. I’m sure part of it is the instant gratification of seeing people respond to something that I’ve written and maybe even passing it on to others. But I also find it frustrating. It’s like being at a cocktail party and finding that you’ve said something really witty, but only […]

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Business Blogging: Subject Matter Experts & Professional Writers

07.06.2011 blogging

It’s possible that you’ve read my work before, not just on this blog. As a professional writer I’ve written countless software user manuals. There’s an endless stream of advertisements, brochures, and web sites that I’ve written. I can’t tell you the number of white papers and technical briefs I’ve done over the years, corporate presentations […]

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Business Blogging: Are You Driving Your Prospects Away By Boring Them?

07.05.2011 blogging

A funny thing happened the other day . . . I was talking with a client and he mentioned how much he enjoyed reading this blog. “I never know what you’ll be writing about, but I always enjoy it.” I thanked him and turned the discussion back to his own business blogging needs. He told […]

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