Content Marketing: Short Is Best Except When Long Form Is Better

03.10.2014 marketing

There’s a general admonition for content marketers that some take as the gospel truth, the law: readers like short, simple articles. It’s probably true. Except when readers are prospects, people who want to buy something big and complex and expensive. Or something inexpensive, but important to them. Then they want more information, in-depth, detailed, long […]

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