copy

Modern Marketing 101: What Is Content Marketing?

06.18.2014 blogging

Content is all of the stuff you see and hear. It’s the images, sounds, and words on your site. Easy, right? Content Marketing is just what we’ve always been doing. Not so much. For the most part, Google only really cares about the words*. So yes, having video can be very effective, but having really […]

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Copywriting Secrets Learned From Playwrighting: All You Have Is Words

02.06.2014 blogging

One of the biggest problems with a lot of copy I see written for businesses is that it’s so damn boring. The layout and graphics and images might be really well done, but the actual words, the things that people will read, are ineffective and uninteresting. Why? Because writing it is treated as something unimportant. […]

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Copywriting Secrets Learned From Playwrighting: The Beat

02.05.2014 blogging

One of the first things that all actors, directors, and playwrights learn is the concept of “the beat.” The beat is the molecular level of the play. It’s the smallest part that you can divide a play into which still has meaning (rather than the atomic level, which is the word). Beats give the play […]

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Copywriting Secrets Learned From Playwrighting: Avoid Clumsy Exposition

02.04.2014 blogging

One of the signs of poor writing is a “dump” of exposition. “Here’s everything that you need to know.”  When you see it in a play or movie you can feel the audience begin to fade away. Voice overs. Opening narration. The villain explaining his cunning plan in detail. Yawn. Exposition comprises the comprehensive detail and […]

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Copywriting Secrets Learned From Playwrighting: Dramatic Tension

02.03.2014 blogging

There are more than a few of the skills that I learned in training to be a playwright that have served me well copywriting for businesses. Playwrighting is one of the oldest forms of formal writing. Well-written plays from over 2,000 years ago still resonate with readers and audiences today. I worked hard to gain […]

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