marketing

Original Content: The Secret To Content Marketing Success

09.17.2014 blogging

Any idiot can link to something somewhere online. There is value in links and in referring people to interesting things, but it’s a limited value, especially when your goal is to sell something to someone. If your goal is sales, then referring your potential customers somewhere else is a losing game. “Hey, that guy over […]

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Forget About Going Viral—Work On Your Marketing Fundamentals

08.28.2014 marketing

“We want to create a viral video to drive our sales through the roof!” Yeah. Good luck with that. Viral is a fluke. Going viral is an accident. It’s totally unpredictable. And, for the most part, you can’t plan for or predict making something that will catch fire or go viral. Most intentional efforts to create […]

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Marketers, Start Your Engines. Begin Your 2015 Planning Today

08.27.2014 marketing

Ah, August, the dog days of summer. It’s such a relaxing time. But not if you’re serious about your marketing. This is the time to begin plotting out your 2015 marketing strategies. Why? Because it takes time to plot out a full strategy, boil that down into tactics, and to build a budget around all of […]

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Modern Marketing 101: The 90-Day Rule

08.26.2014 marketing

There have been far too many times when someone in a sales department would say to me, “Our sales suck this month. What can you whip up in marketing and help us meet our numbers?” And my answer is this: “This month? Not a damn thing.” You can, of course, slash prices, but that’s a very bad […]

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Modern Marketing 101: Some Jobs Require A Pro

07.30.2014 marketing

Here’s a little story that may help bring a marketing issue into focus: Yesterday my wife and I decided to tackle a little home improvement project: replacing the existing front door hardware handset and locks. Simple, no? How hard could it be? It turned out to be very, very difficult. After three hours we had it […]

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