Content marketing doesn’t have to be difficult. Just follow this simple rule: publish something entirely new every day.
Every freak’n day.
How will you do that? By making your content marketing strategy both someone’s job AND making it a part of almost everyone’s job.
Your organization already knows a huge amount of things that might be of great interest to your customers and prospects. The people you work with are not just subject matter experts (SMEs), they are thinking people, solving problems daily. They know stuff.
You just have to figure out how to get the stuff that they know into a form that other people will want to read.
How will you do that?
You’re gonna need a writer. And a plan.
Successful Content Marketing: Something New Every Day by Randy Murray, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.