If you’re managing business marketing there’s a very high likelihood that you are not approaching your Content Marketing professionally. If so, you have no excuse. “Just get something out there” is a plan for failure.
It doesn’t have to be expensive, time consuming, or difficult. You just need a process. Here’s what I recommend:
- The writer creates a first draft, then immediately reads and revises it.
- The writer sets it aside to rest (preferably 1 day), and then reads and revises it a 2nd time.
- The draft goes to a separate editor for reading and revision. An editor can be someone else in the organization with a good eye for grammar and clarity.
- The edited draft comes back to the writer for a final read and revision.
And then it goes to the Editor-in-Chief, who reads it and decides if it will be published. At any point the process can pause and the piece be sent back at least one step.
This is not some ideal. This really is the minimum that a business should be doing when publishing. Your web site is publishing. You are simply not good enough to do it with less. No one is.
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Randy MurrayContent Marketing: Read And Edit And Revise A Minimum of Four Times by Randy Murray, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
