What Writing (and publishing) 1,000 Posts Can Do For You

A few weeks back I published the 1,000th post on this site. Although it is a considerable milestone I didn’t take notice of it at the time. I write and queue up posts in advance and I didn’t celebrate the milestone until sometime afterwards.

My business clients often struggle with how to attract potential customers to their sites. I know that they are tired of hearing my one-note refrain of “publish interesting stuff as frequently as possible.” Some even try it for a while, perhaps one post a week. Many give up. It’s hard. It’s expensive.

And it takes time to work. But it does work. There are few guarantees in marketing, but great content, published frequently, continually, will attract an audience.

Just under four years ago I started this site and set off on a new path as a freelance copywriter, a business professional with over twenty five years of marketing, management, and writing experience. I quickly found work from my personal contacts, from people I know and work with, but the bigger jobs, the really interesting work, came from people who read this site and reached out to me. I very rarely do traditional sales calls and solicit work. The work finds me because I follow my own advice: ”publish interesting stuff as frequently as possible.”

I get work from people who read this site. Many of them read it every work day. My readership has grown significantly, sometimes peaking sharply when I accidentally publish something that catches fire, but it is always growing. Why? Because I’ve made a commitment to write and publish five days a week. Most of my daily readership comes to the site to read something that I’ve published in the past, not what I’m publishing today. A good portion find something interesting enough to cause them to come back another day. That’s effective marketing.

Because of that, Google, the great and powerful, recognizes me and ranks me highly. Others connect to me and spread the word. And, as a writer, I have over a thousand examples of my work. I walk the walk. And you haven’t even seen my business portfolio.

If you have a business and you want to get your site ranking higher, if you want to attract more prospects, and make more sales, I can only offer you this advice: make a commitment to publish interesting, relevant stuff every freak’n day. And make a commitment that spans years. If you really want it to work, hire someone like me to help guide the effort and write the copy. Then again, why hire someone like me when you can hire me?

Publish one thousand posts, really good, interesting stuff, over four years and amazing things can happen. I’ve seen it myself. If you’re reading this, you’re proof of it.

The What Writing (and publishing) 1,000 Posts Can Do For You by Randy Murray, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.