marketing

Let’s Unsubscribe From It All

01.16.2012 Business

The new year is an excellent time to start weeding out all of those emails that come not from people, but from companies, organizations, and causes. Over the past years as I’ve made purchases or expressed an interest in a topic, I’ve accumulated quite a daily stream of things that I don’t read. Most often [...]

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Dangerously Naive Marketing

11.30.2011 blogging

I deal with businesses of all sizes and a common theme that I hear from them is this: they are completely confused about what they should be doing with marketing. To them it seems like every day they’re hearing something different. You need a website, then you don’t need one at all, just a Facebook [...]

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Business Blogging: Tweet For The Moment, Blog For The Ages

07.07.2011 blogging

I’m a big fan of Twitter. I’m sure part of it is the instant gratification of seeing people respond to something that I’ve written and maybe even passing it on to others. But I also find it frustrating. It’s like being at a cocktail party and finding that you’ve said something really witty, but only [...]

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Business Blogging: Subject Matter Experts & Professional Writers

07.06.2011 blogging

It’s possible that you’ve read my work before, not just on this blog. As a professional writer I’ve written countless software user manuals. There’s an endless stream of advertisements, brochures, and web sites that I’ve written. I can’t tell you the number of white papers and technical briefs I’ve done over the years, corporate presentations [...]

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Business Blogging: Are You Driving Your Prospects Away By Boring Them?

07.05.2011 blogging

A funny thing happened the other day . . . I was talking with a client and he mentioned how much he enjoyed reading this blog. “I never know what you’ll be writing about, but I always enjoy it.” I thanked him and turned the discussion back to his own business blogging needs. He told [...]

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