marketing

Business Blogging: Why Blog At All?

07.04.2011 blogging

I do a lot of business writing. It’s what pays the bills. And one of the topics that I find that my clients are interested in is business blogging. For many, it’s a complete mystery. I’ve found that the typical business owner or leader is either completely baffled about blogging or is terrified about doing [...]

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Why I Publish Recipes

05.12.2011 blogging

It may seem odd to some that I occasionally publish recipes here on First Today, Then Tomorrow. Some have criticized me as being “all over the content map” and that I should stick to a single topic. But I’ve discovered a number of things while writing here and for my customers. It boils down to this: [...]

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The Editorial Calendar: The First Step To Predictable Blog Publishing Success

04.14.2011 blogging

Becoming a successful blogger is easy: write interesting things, write them well, and publish with a predictable frequency, all for a specific audience. And have a way for them to find you. OK, perhaps not so easy. But here’s one thing that can help you get started: use an editorial calendar. I understand that many [...]

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Making A Living As A Writer: Writing For Business

04.13.2011 blogging

I’m a writer and I make a good living at it. But very few people I meet have ever read anything I’ve written, outside of this blog. I’m not embarrassed by this. Frankly, I find it amusing. And it’s a reminder that many people like myself make a living doing things that others never see, [...]

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Why Lending Books And Used Book Sales Are Important To Authors & The Publishing Industry

04.12.2011 Books and Literature

Penny and I have remarkably similar tastes in books. That’s rare. Over the years we’ve each introduced books and authors to each other. It was very simple. She’d bring me a book she loved and lend it to me. I’d have a similar stack for her.  We exchange books nearly every time we meet. Patrick [...]

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