Time travel is possible. You will not require a DeLorean and stolen plutonium. All you really need is a pen and paper.

Writing, one of the most remarkable human achievements, is something that we created thousands of years ago. It’s the ability to transmit information across time. You can press marks into a piece of wet clay or make drawings on a scraped animal hide. Or you can type your characters digitally on a screen.

And then wait. What you’ve written can be read (with luck and perhaps a handy Rosetta Stone) in the far and distant future. It’s time travel that works.

One of the funniest plays I’ve ever seen was first performed in 411 BCE. You want to literally fall on the floor laughing? Go see a production of Lysistrata.

And one of the most touching stories that I’ve ever read, Homer’s Iliad, was told, and then written down, far earlier. Gilgamesh The King comes from over 3,200 years ago.

It’s a very real form of time travel. It’s just one way, but it works. The information travels through time. It’s really quite astounding.

And you can do it, too.

For today’s assignment write a note to yourself to be read by yourself in one hour. You can pass information, remind yourself of something important, or explain something to your future self that you might forget in the coming moments.

Don’t take long with this assignment. Simply think of yourself in an hour and then write down what you’ll need to know.

You can also write to yourself in the past, but it’s unlikely that the you of the past will have any interest.

{ 0 comments }

Forget About Going Viral—Work On Your Marketing Fundamentals

08.28.2014 marketing

“We want to create a viral video to drive our sales through the roof!” Yeah. Good luck with that. Viral is a fluke. Going viral is an accident. It’s totally unpredictable. And, for the most part, you can’t plan for or predict making something that will catch fire or go viral. Most intentional efforts to create […]

0 comments Read the full article →

Marketers, Start Your Engines. Begin Your 2015 Planning Today

08.27.2014 marketing

Ah, August, the dog days of summer. It’s such a relaxing time. But not if you’re serious about your marketing. This is the time to begin plotting out your 2015 marketing strategies. Why? Because it takes time to plot out a full strategy, boil that down into tactics, and to build a budget around all of […]

0 comments Read the full article →

Modern Marketing 101: The 90-Day Rule

08.26.2014 marketing

There have been far too many times when someone in a sales department would say to me, “Our sales suck this month. What can you whip up in marketing and help us meet our numbers?” And my answer is this: “This month? Not a damn thing.” You can, of course, slash prices, but that’s a very bad […]

0 comments Read the full article →

What Can Clutter Tell You?

08.25.2014 GTD

The far end of my desk is currently a mass of paper, notebooks, and folders. It’s actually something like four piles that have fallen together. To the untrained eye it may look like I’m in the middle of something big. But I know better. One pile is my overflowing inbox. The other is a project that will […]

0 comments Read the full article →