Let’s Get Away From It All

by Randy Murray on July 31, 2014

If you’ve traveled by air anytime recently you know just how uncomfortable and humiliating it can be. I avoid it when possible, but even driving long distances by car can be uncomfortable.

Oh how I long for the time when travel wasn’t such a pain in the ass.

It’s not this way in a lot of the developed world, but in the U.S. it’s very difficult to take a train to most places outside of a few narrow corridors. But those trains, even in their much diminished state, are a grand way to travel. I would so love to be able to board a train here in Columbus, Ohio, and then travel in comfort to New York or San Francisco or anywhere else on the continent. I’m not in a hurry. Book me a sleeper.

But passenger trains don’t come anywhere near here. And our helpful Governor turned down billions in Federal dollars to build a high-speed train corridor. Thanks for that.

And ocean liners! I’ve never see the point in taking a cruise, which is essentially getting on a boat and motoring in a circle. But I’d jump at the chance to make a crossing (especially if the rates were not shockingly high). I’ve made that flight many times back and forth and it’s draining. Why not take a few days and enjoy oneself and arrive at a sensible hour with not a trace of lag?

I think I’d also enjoy travelling by Zeppelin. And please, enough with the Hindenburg stuff. Modern zeppelins can be safe and helium filled.

Let’s relegate those monster aircraft to hauling essential cargo. I’ll meet you in the dining car and we’ll have a drink as we glide into the sunset.

{ 0 comments }

Modern Marketing 101: Some Jobs Require A Pro

07.30.2014 marketing

Here’s a little story that may help bring a marketing issue into focus: Yesterday my wife and I decided to tackle a little home improvement project: replacing the existing front door hardware handset and locks. Simple, no? How hard could it be? It turned out to be very, very difficult. After three hours we had it […]

0 comments Read the full article →

Modern Marketing 101: Randy’s Rules For Tweeting

07.29.2014 marketing

Using social media is an important part of content marketing. And that means your business shouldn’t leave it in the hands of the careless or inexperienced. I don’t mean inexperienced in social media. I mean inexperienced in business, marketing, and public relations. Do not put an intern in charge of your corporate social media. Just […]

0 comments Read the full article →

Modern Marketing 101: There Are No Domains But .Com

07.28.2014 marketing

I’ve recently been bombarded with messages encouraging me to secure a domain with various dot extensions. I particularly like .ninja, but I won’t be getting one. As far as non-technical professionals are concerned, all web sites end in dot com. EDU and GOV domains are confusing to the general population. They don’t really see them […]

0 comments Read the full article →

Writing Assignment: Write About Your Pain

07.25.2014 writing

As a man over fifty years old I know a thing or two about physical pain. Pain is not exclusive to those of us with a few miles on the odometer, but as one ages, the dings and dents do tend to add up. I’m someone in relatively good health, but broken bones, worn joints, […]

0 comments Read the full article →