web

Modern Marketing 101: A Fresh Coat Of Paint Hides Nothing

07.07.2014 Business

A fresh coat of paint will cover a host of ills, but it will not cure them. Today’s consumer, from the retail shopper to the business buyer, is becoming very, VERY sophisticated. By the time a person has reached adulthood in the US they are likely to have seen hundreds of hours of professionally made films, […]

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Modern Marketing 101: How Often Do I Need To Run Campaigns?

06.19.2014 blogging

How often should you be running marketing campaigns? All the time. This is really rather straightforward. The days of the static web site and four campaigns a year are over. You can never “finish” your web site. Content marketing is the approach that keeps adding new things to your site and other online marketing vehicles […]

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Modern Marketing 101: How Important Is Mobile To My Web Strategy?

06.17.2014 blogging

This one is simple: look at your own site logs. It will tell you just how important mobile is. My bet, borne out by looking at a LOT of company web logs? Up to 80% of your first time visitors will see your site on their phones or tablets (mostly iPhones and iPads. What are people […]

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Modern Marketing 101: How Much Should I Spend On My Web Site?

06.16.2014 blogging

It’s still a struggle for many businesses, some of them very large businesses, to understand how to budget for a web and online marketing strategy. When I consult with businesses I use this simple rule of thumb: spend as much on your web site as you would on your flagship retail location. Not all businesses […]

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Social Media For Business Best Practices: Know When To Shut Up

12.24.2012 blogging

Have you been given bad advice about social media and content marketing practices for your business? If you’ve been told to flood Twitter, Facebook, and the general web with a one note continuous blast about your products or services, then yes, you’ve been had. You are boring your potential audience, and worse, you’re offending them. […]

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