modern marketing

Original Content: The Secret To Content Marketing Success

09.17.2014 blogging

Any idiot can link to something somewhere online. There is value in links and in referring people to interesting things, but it’s a limited value, especially when your goal is to sell something to someone. If your goal is sales, then referring your potential customers somewhere else is a losing game. “Hey, that guy over […]

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Modern Marketing 101: Some Jobs Require A Pro

07.30.2014 marketing

Here’s a little story that may help bring a marketing issue into focus: Yesterday my wife and I decided to tackle a little home improvement project: replacing the existing front door hardware handset and locks. Simple, no? How hard could it be? It turned out to be very, very difficult. After three hours we had it […]

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Modern Marketing 101: Randy’s Rules For Tweeting

07.29.2014 marketing

Using social media is an important part of content marketing. And that means your business shouldn’t leave it in the hands of the careless or inexperienced. I don’t mean inexperienced in social media. I mean inexperienced in business, marketing, and public relations. Do not put an intern in charge of your corporate social media. Just […]

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Modern Marketing 101: There Are No Domains But .Com

07.28.2014 marketing

I’ve recently been bombarded with messages encouraging me to secure a domain with various dot extensions. I particularly like .ninja, but I won’t be getting one. As far as non-technical professionals are concerned, all web sites end in dot com. EDU and GOV domains are confusing to the general population. They don’t really see them […]

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Modern Marketing 101: What Do You Like About Your Competitors’ Sites?

07.09.2014 Business

This really is the simplest, most basic marketing test that you can do. Take a look at your direct competitors. Study their web sites and online marketing. What do you really like? Make a list. Be very specific. Print out pictures of the pages and paste them up on the wall. And then, look again […]

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