Business

Dangerously Naive Marketing

11.30.2011 blogging

I deal with businesses of all sizes and a common theme that I hear from them is this: they are completely confused about what they should be doing with marketing. To them it seems like every day they’re hearing something different. You need a website, then you don’t need one at all, just a Facebook [...]

LinkedInStumbleUponShare
3 comments Read the full article →

Improvising Doesn’t Mean You Don’t Know What You’re Doing

11.10.2011 Art

One of the most important skills I learned while training in the theater was improvisation. Improvisation is not “making it up as you go along.” Improvisation is a process of discovery, experimentation. The best experiments have limits and controls. When actors improvise, they don’t start with a complete blank page, they start with a concept. [...]

LinkedInStumbleUponShare
0 comments Read the full article →

I Don’t Just Write, I Translate (& I Speak Only English)

11.01.2011 Business

I’m a professional writer. There’s really only one qualification for that: other people pay you for what you write. You can have any training or background and as long as you can convince someone to pay you for writing, you’re a pro. If you can get paid on a regular basis, you’ll be a successful [...]

LinkedInStumbleUponShare
0 comments Read the full article →

Meet-Meme, Moo, and More – Cards Aren’t Just For Business Anymore

10.17.2011 Business

Two years ago when I first started work on my own I thought about getting business cards. I have a stack of cards from every job I’ve held in the past, and for the most part, even those were given to people who never called or contacted me. They were formal, official looking things. The [...]

LinkedInStumbleUponShare
0 comments Read the full article →

Business Blogging: Tweet For The Moment, Blog For The Ages

07.07.2011 blogging

I’m a big fan of Twitter. I’m sure part of it is the instant gratification of seeing people respond to something that I’ve written and maybe even passing it on to others. But I also find it frustrating. It’s like being at a cocktail party and finding that you’ve said something really witty, but only [...]

LinkedInStumbleUponShare
1 comment Read the full article →