09.17.2013
blogging
Content marketing has been hailed as THE current marketing trend. Some claim that it’s cheap, easy, and very effective. It can be very effective. But it’s not that easy. Here’s the first hard truth about content marketing: the success that you’re looking for, all of that golden traffic to your web site, comes from having […]
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12.19.2012
blogging
People are fickle and forgetful. And they are creatures of habit. That’s why your marketing, especially your content marketing, needs to recognize these simple facts and take advantage of them. I’ve said it before: content marketing is hard for many businesses. It’s difficult for busy business people to write and publish every day. That’s why […]
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