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Content Marketing Hard Truth #1: Traffic & Success Comes From Your Previous Posts

09.17.2013 blogging

Content marketing has been hailed as THE current marketing trend. Some claim that it’s cheap, easy, and very effective. It can be very effective. But it’s not that easy. Here’s the first hard truth about content marketing: the success that you’re looking for, all of that golden traffic to your web site, comes from having […]

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Content Marketing: Something New Every Business Day

12.19.2012 blogging

People are fickle and forgetful. And they are creatures of habit. That’s why your marketing, especially your content marketing, needs to recognize these simple facts and take advantage of them. I’ve said it before: content marketing is hard for many businesses. It’s difficult for busy business people to write and publish every day. That’s why […]

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