Social Media

Social, But Not Completely Open

01.23.2012 Business

It’s very simple: complete transparency is a mistake. You are not one person. My fellow home theater enthusiasts aren’t really interested in my literary pursuits or my political beliefs. My customers aren’t particularly interested in the latest addition to my home theater or my enthusiasm for Apple products (or the stock!). And the whole world [...]

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Dangerously Naive Marketing

11.30.2011 blogging

I deal with businesses of all sizes and a common theme that I hear from them is this: they are completely confused about what they should be doing with marketing. To them it seems like every day they’re hearing something different. You need a website, then you don’t need one at all, just a Facebook [...]

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Five Predictions About Your Future & A Writing Assignment – #5: You Will Write More

06.24.2011 Future

My other four predictions could bode good or ill. The fifth, this one, is a remarkably good thing for you. You will write more. In the near future voice and video communications will be virtually free and easy, but you will find that even with these remarkable capabilities that you write more. Today you write [...]

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Good Things To Read: The Read & Trust Premium Newsletter

04.04.2011 Books and Literature

If there’s anyone out there who has more active projects than I do it’s Aaron Mahnke. He’s a talented designer (he designed the logo, cover, and layout of my book, Writing Assignments) and works with many clients at his company, Wet Frog Studios. He just published his own book, The Hand of Andulain. And he’s [...]

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Reading, Not Surfing

03.30.2011 blogging

The universe is filled with endlessly fascinating things. You could spend all of your days jumping from one thing to the next. And you can spend hours here and there surfing from topic to topic. Or you can spend an hour reading, exploring something in depth. Some claim that “blogging is dead” or that books [...]

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