Ask yourself this, and be honest about it: how often do your customers really need to hear from you?
In this age of faster, it’s far too easy to blast your audience with too many messages. You might be excited about continual touches, but just like an early dating relationship, you can push someone away by appearing too needy, too clingy. And Twitter can make it much worse. Perhaps I’m too old school, but even if I’ve agreed to follow someone who has something interesting to say, I just as quickly “un-follow” them when all I see in my timeline is their face and twenty or thirty tweets a day.
It’s just too much.
Scarcity when teamed with availability is what creates interest. You need to establish with your audience that you have interesting and valuable things to say, so when you do say something, they’ll pay attention. If you’re continually shouting “hey, look at me!”, you cause them to back away.
Here are 3 tips that will help you keep their attention:
- Make a promise to limit your communications – and stick to it. ”I’ll Tweet once a day and additionally only when it’s really breaking news.” This will make it easier for your audience to decide to follow you if they know you won’t drown them in trivial tweets.
- Set up two Twitter accounts: the Digest AND the fire hose. With the digest they get only the top stories. But offer a fire hose edition where they can get continuous updates, if they want. And remind them frequently they can back off to the digest version.
- Back up your Tweeting with an in-depth blog. Provide the appetizers in your tweets, then the main course in your blog.
I’m constantly taking names off my active list, and relegating them to lists that I rarely look at, or just deleting them. If you want to stay in front of me – and the same works for most of your followers – you need to provide value and interest AND not wear out your welcome.
{ 2 trackbacks }