October 2009

Off-Topic Friday: Book Review Before The Movie – The Road

10.23.2009 Books and Literature

The movie adaptation of The Road opens on November 25th. Strange positioning – it’s not a holiday movie. It’s a bleak, post-apocalyptic story. Just what I want to see on Thanksgiving weekend. But no worries. I’m not planning on seeing it. I read the book a year ago, back when it was getting rave reviews and [...]

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Where Do You Get Your Ideas From?

10.22.2009 writing

Writers are asked this question frequently. It’s one that most try to avoid.  To me it always feels like someone is asking for the map to buried treasure. Perhaps they think if I tell them where I get my ideas, they can go there and become writers too.  Sorry, pal. It doesn’t work that way. [...]

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Marketing Ain't Free

10.21.2009 Business

If you want to piss off a writer tell them “gee, I wish I could do that, but I have to work.” The same thing applies to your marketing team. Take my advice and don’t piss them off by implying that they don’t work and what they do is just an unnecessary overhead cost. I’m [...]

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Find Your Voice

10.20.2009 Jobs & Working

Writing is tough work. Writing well, that is. And now that more and more people are being asked to communicate personally in blogs and using social media, many are struggling, and not just with their spelling and grammar. If you’re responsible for a blog and finding it difficult, maybe it’s because you don’t really know who is [...]

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Throw In A Burner

10.19.2009 Business

Recommended listening for this piece: The Way You Look Tonight featuring Maynard Ferguson* Do you find that your response rates are falling off in your email newsletters? Are your readers abandoning your carefully crafted web pages in just a few seconds? What about all the in-depth information you’ve careful crafted? Isn’t that what they said [...]

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